Yahoo unveiled it’s New Homepage months earlier than schedule!
After a long period of research and planning, Yahoo Inc. has launched its new homepage today, months earlier than previously planned, according to people briefed on the company’s plans.
Yahoo’s front page is seen as robust to the company’s future and is regarded as prime real estate because it serves as an entry point for users as a result commands premium advertisement prices. Yahoo is hoping the new design will help to revitalize both its brand and its business, which has been shattered by the recession and bruised by several years of turmoil.
“We want to be at the center of people’s lives online”, said Yahoo’s consumer experiences head Tapan Bhat. The new page will be rolled out first to Yahoo’s 100 million users in United States this week and to its 300 million users in rest of the world over the coming year.
This new design exhibits Yahoo’s strategy for meeting the challenge posed by the growing popularity of sites like Facebook that says, ‘If you can’t beat them, join them’.
The main change is menu that runs along the left-hand side of the page that currently features links to Yahoo’s finance, auto and photo-sharing sites will be replaced with a menu that links to sites selected by the user, such as Facebook and even Web sites that compete with Yahoo, such as Gmail or MSN Messenger and micro-blogging service Twitter. By clicking on these links people can interact with Yahoo’s competitors without leaving Yahoo.
Other changes include a more personal news module which will include local news content and a “trend setter” that highlights the most popular searches. In coming August, it will possess the ability to select what type of news people can see, with a slider that moves on a spectrum between “fun” and “serious”.