Google is again in news as their developers have completed testing on new search architecture known as Caffeine. They promise that this new upgraded version of search engine will improve the speed, accuracy, size, comprehensiveness and other dimensions of Google search.

First announcement of this secret project came to light in August 2009. When Google’s search engineers publicly invited web developers to test new version of the search engine and give their feedback. Company has now taken down developer preview web page and replaced it with an announcement declaring Google Caffeine will go live in its first data center soon. This new architecture for Google is supposed to be more accurate, faster, providing better relevant results, ranking changes and crawling larger parts of the web.

Some of the expected improvements to be provided by this new version are:

• An increased weighting on domain authority and some authoritative tag type pages ranking like Technorati plus Facebook tag pages. As well as pages on sites like Scribd ranking for long tail queries based mostly on domain authority and sorta spammy on page text.
• Slightly more weight on exactly matched domain names.
• A bit better understanding of related words or synonyms.
• Tuning down some of the exposure for video and some universal search results.

The new Google will get better as features are implemented and developed. The end result is a better search experience for every user.

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