Honda bringing its Hybrid EV-N in 2012
Honda Motor Company has planned to launch plug-in hybrid & battery electric model EV-N in 2012. It is related to company strategy to push to front of race by global automakers to develop more fuel efficient cars and vehicles. Honda must quickly respond to such changes in times to achieve further growth and expansion in future. The first-gen “Honda Insight” was first hybrid available in U.S when it arrived in December, 1999.
Japan No.2 automaker Honda, was one of the only car makers in world to offer gasoline electric cars from past decade but now it is looking like laggard without strong hybrid plans to mass produce pure electric cars. Global competitors Volkswagen AG to Hyundai Motor are preparing to launch strong hybrid models which are more fuel efficient than Honda mild hybrids such as Insight. Japanese rival “Toyota Motor Corp” is planning to bring plug-in hybrid in 2011 and formed alliance with California startup “Tesla Motors” to develop electric vehicles, recently.
Chief Executive and President Takanobu Ito of Honda, outlining firm medium term strategy said, at news conference, that Honda is planning to sell plug-in hybrid vehicle and battery powered electric model in Japan & United States in 2012.
Honda’s main focus will be on three core areas:
- Advancement of environmental technologies
- Strengthening of the manufacturing system and capability
- Strengthening of business operations in emerging nations.
The whole main idea is to provide their customers good products with affordability, speed and low CO2 emissions. Company still sees the battery EV as stopgap. It convinced that hydrogen fuel cells are the future. Honda is hardly alone in developing this technology, but the comapny has been among most vocal in supporting it.
This model will run on the roads in 2012 with less CO2 emission. The car technology & this concept will help the environment as well as individuals.
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